MSc in Digital Marketing & Analytics

Accredited

Future-proof your career and step up as a marketing leader
for the digital age with the Marketing Institute of Ireland’s
and  DIT’s 16 month MSc in Digital Marketing and Analytics.

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CURRENTLY ENROLLING FOR SEPTEMBER 2017

Places limited, so please contact us straight away.

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16 MONTHS COURSE

Geared towards business professionals, this intensive course is delivered in 16 months. With a dual focus on theory and application, this unique Masters is designed to get busy professionals through in 16 intensive months, two evenings per week.

ANALYTICAL

The marketer of the future has to know how to use analytics to influence decisions. Our Masters is the standard-setter in bringing analytical understanding to digital marketing, underpinned by the DIT badge of accreditation.

MSc AWARD

The MSc. in Digital Marketing & Analytics is a Level 9 award on the National Framework of Qualifications, and is awarded by DIT, a member of the European University Association. This means international recognition of your Masters.

The Marketing Institute of Ireland and DIT’s School of Marketing have partnered to develop the innovative Masters Degree in Digital Marketing & Analytics.

This fully accredited part-time MSc in Digital Marketing and Analytics is the standard-setter in the market. Designed for up and coming qualified professionals, this executive masters degree offers an opportunity to seriously up-skill and master the disciplines of Digital Marketing, and the all-important related area of data analytics. It aims to serve as a vehicle acceleration and transition for participants.

Overview

Programme Code: DT9333 (PT)
Duration: Part-Time – 16 months
Closing Date: Open subject to availability.
Start Date: September 2017
Location: DIT’s Aungier Street campus in Dublin City
Fees: Members of the Marketing Institute of Ireland: €11,750
Non-members: €12,750

By gaining this MSc in Digital Marketing & Analytics, you will:

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Strengthen your capability as a marketing strategist.

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Master the emerging discipline of analytics.

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Set yourself apart as a qualified professional in this key discipline.

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Ensure a strong fit with emerging career opportunities.

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Entry Requirements

Applicants for this rigorous MSc programme should hold:

  • 2.1 honours degree in a business discipline AND minimum 2 years experience in a marketing role,
  • 2.1 honours degree in a non-business discipline AND minimum 4 years experience in a marketing role.
  • Other applicants may be considered based on exceptional background and aptitude. If you are highly experienced but do not fully meet the academic criteria, please contact the Programme Manager below to get advice on your specific situation.

SCHOLARSHIPS

The Marketing Institute of Ireland is offering two scholarships for this MSc in Digital Marketing & Analytics, each worth 50% of the course fees. The deadline for scholarship applications is 31st May. Contact us for further details on how to apply for a scholarship.

FIND OUT MORE

WHAT YOU WILL LEARN

Use analytics to monitor and gather insights that inform winning strategies.

MARKETING METRICS AND ANALYTICS

Digital Metrics & Analytics
Learn how to apply key digital, financial and marketing metrics at each stage of the customer lifecycle.

 

 

Predictive Analytics
Learn how to use information extracted from data sets to determine patterns and predict future outcomes and trends.

Google Analytics
Learn best practice on conversion rates, bounce rates and analytics 101.

 

MARKETING STRATEGY

Value Driven Strategic Marketing
Analyse big data and use analytics to gather consumer insights and improve digital marketing effectiveness

 

 

Campaign Planning & Budgeting
Plan, implement, evaluate and report on a substantial digital marketing project

COMMUNICATIONS

Online & Offline Integrated Marketing Communications
Learn how to fully integrate advertising, sales promotion, public relations, direct makreitng and social media to form a fully integrated marketing plan.

 

Consultancy & Research Methods
Learn what it means to conduct digital research and how to apply at campaign and enterprise level.

BEHAVIOUR & RESEARCH

Customer-Led Marketing & Research
Use analytics to gather consumer insights and improve your campaigns.

 

Regulation & Governance
Learn the current digital laws, regulations and the practice of governance.

THE MARKETING INSTITUTE OF IRELAND

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Future-proof your career

Take analytics beyond a mere reporting tool and transform business growth with data.

Academic Led Training

This course is delivered by specialist researchers and senior-level practitioners.

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Technical Knowledge

Use analytics to plan, implement, evaluate and repost on substantial digital marketing campaigns.

Workshops

Workshops are interspersed throughout the course. They cover website design, usability and management, PPC/Adwords, email and affiliate marketing, SEO/SEM, Google analytics, social media, eCommerce, mobile marketing, web technology and infrastructure, and digital entrepreneurship and innovation.

Real-life digital marketing consultancy project.

This project involves serious data analytics, you will be challenged but it will equip you with strategies applicable to real life situations.

Enter your details below and our Programme Manager at DIT, Etain Kidney, will contact you to schedule a meeting to discuss the fit between this MSc and your career goals.

(You may also contact Etain Kidney immediately at etain.kidney@dit.ie or 01 4027 151)

GET IN TOUCH

FIND, FOLLOW AND #SHARE SUBSCRIBE TO OUR NEWSLETTER Stay updated with our Irish Marketing Newsletter.

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MSc in Digital Marketing and Analytics

Future-proof your career and step up as a marketing leader for the digital age with the Marketing Institute of Ireland’s and DIT’s 16 month MSc in Digital Marketing and Analytics.

Accredited

Overview

Programme Code: DT9333 (PT)
Duration: Part-Time – 16 months
Closing Date: Open subject to availability.
Start Date: September 2017
Location: DIT’s Aungier Street campus in Dublin City
Fees: Members of the Marketing Institute of Ireland: €11,750
Non-members: €12,750

WHAT YOU WILL LEARN

Use analytics to monitor and gather insights that inform winning strategies.

MARKETING METRICS AND ANALYTICS

Digital Metrics and Analytics
Learn how to apply key digital, financial and marketing metrics at each stage of the customer lifecycle.

Predictive Analytics
Learn how to use information extracted from data sets to determine patterns and predict future outcomes and trends.

Google Analytics
Learn best practice on conversion rates, bounce rates and analytics 101.

 

 

MARKETING STRATEGY

Value Driven Strategic Marketing
Analyse big data and use analytics to gather consumer insights and improve digital marketing effectiveness

Campaign Planning & Budgeting
Plan, implement, evaluate and report on a substantial digital marketing project

 

COMMUNICATIONS

Online & Offline Integrated Marketing Communications
Learn how to fully integrate advertising, sales promotion, public relations, direct makreitng and social media to form a fully integrated marketing plan.

Consultancy & Research Methods
Learn what it means to conduct digital research and how to apply at campaign and enterprise level.

 

BEHAVIOUR & RESEARCH

Customer-Led Marketing & Research
Use analytics to gather consumer insights and improve your campaigns.

Regulation & Governance
Learn the current digital laws, regulations and the practice of governance.

 

MSc AWARD

The MSc. in Digital Marketing & Analytics is a Level 9 award on the National Framework of Qualifications, and is awarded by DIT, a member of the European University Association. This means international recognition of your Masters.

ANALYTICAL

The marketer of the future has to know how to use analytics to influence decisions. Our Masters is the standard-setter in bringing analytical understanding to digital marketing, underpinned by the DIT badge of accreditation.

16 MONTHS COURSE

Geared towards business professionals, this intensive course is delivered in 16 months. With a duak focus on theory and application, this unique Masters is designed to get busy professionals through in 16 intensive months. This unique Masters is delivered over two evenings a week.

SCHOLARSHIPS

The Marketing Institute of Ireland is offering two scholarships for this MSc in Digital Marketing & Analytics, each worth 50% of the course fees. The deadline for scholarship applications is 31st May. Contact us for further details of how to apply for a scholarship.

FIND OUT MORE

Entry Requirements

Applicants for this rigorous MSc programme should hold:

  • 2.1 honours degree in a business discipline AND minimum 2 years experience in a marketing role,
  • 2.1 honours degree in a non-business discipline AND minimum 4 years experience in a marketing role.
  • Other applicants may be considered based on exceptional background and aptitude, so if you are highly experienced but do not fully meet the academic criteria, please contact the Programme Manager below to get advice on your specific situation.

GET IN TOUCH

Enter your details below and our Programme Manager at DIT, Dr. Etain Kidney, will contact you to schedule a meeting to discuss the fit between this MSc and your career goals.

(You may also contact Etain immediately at etain.kidney@dit.ie or 01 4027 151)

FIND, FOLLOW AND #SHARE SUBSCRIBE TO OUR NEWSLETTER Stay updated with our Irish Marketing Newsletter.

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